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Research findings from the IU School of Public and Environmental Affairs (SPEA) concerning farm-raised salmon were the subject of a recent NPR parody by humorist Harry Shearer.
The fake radio spot, entitled “Sammy the Flame Retardant Salmon,” depicts a family dinner that goes awry when the salmon suddenly bursts into flames. The new product, marketed by the fictional Innovent Foods, is described as “the first salmon guaranteed not to turn your dinner table into a fiery nightmare.”
“I loved it!” said Ron Hites, the IU Distinguished Professor who led the study which found that farm-raised salmon had higher levels of flame retardant chemicals than their wild analogs.
“It is not often that someone’s research gets reported so widely to the public in such a palatable way. Although this was a parody, it did, in fact, communicate the main points of our paper and even mentioned the industrial point of view,” said Hites.
Access the NPR parody:
http://www.npr.org/features/feature.php?wfId=3875742
Read the HP archived story on Hites’ study:
http://www.homepages.indiana.edu/011604/text/foodchain.shtml
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